Social media operations for small brands

A social media employee you hire.

Cassit plans, drafts, schedules, publishes, and measures posts for the brands you run — on Facebook, Instagram, YouTube, TikTok, Telegram, and Bluesky — and reports to you in one place. You decide how much it may do on its own. Everything else waits for your signature.

Open Cassit See how it works

The Cassit house view: three brands with their connected platforms, scheduling switches, publishing counts, and the month's attention and spend figures.
The house view. Every brand you run, its connected accounts, and what the month has cost — in minutes and in money.
What it does

The work, not another dashboard.

Scheduling tools give you better furniture for doing the work yourself. Cassit does the work and accounts for itself.

Plans and drafts

A per-brand calendar, a written voice the drafts must match, and caption gates that hold anything off-key. Drafts arrive ready to read, not ready to rewrite.

Publishes and verifies

Posts go out in scheduled windows through each platform's official API. Every publish is claimed in a ledger before it is sent and verified after it lands, so nothing posts twice and nothing vanishes quietly.

Measures and learns

Views, reach, and engagement come back onto the same ledger. Two books are always kept — the minutes you spent and the money it cost — because the product must give back more than it takes.

The dial

You set how far it may go.

Autonomy is a per-brand dial, not a promise. Raise it when the work earns trust; lower it any time, and the change takes effect at once.

LEVEL 1

Every post waits

Nothing publishes without your signature on that specific post.

LEVEL 2

The day waits

One signature approves the day's batch; anything unusual is pulled out and asked about separately.

LEVEL 3

Routine proceeds

Familiar, on-calendar work goes out on schedule. New ground still waits for you.

Approval

Nothing posts without authority.

Every post carries an approval trail: who signed it, at what dial level, and exactly what was signed. Platform choices are made by a person at the moment of approval — visibility, audience, and commercial disclosure are never defaulted on your behalf.

A TikTok approval card in Cassit: a playable preview of the post, an editable caption, an audience selector with no default, opt-in interaction controls, commercial content disclosure, and the Approve and publish button.
A TikTok approval. The approver sees the footage, picks the audience, and grants interactions explicitly — the platform's own consent terms shown before the signature.
Ownership

Your accounts, your data, your exit.

Cassit posts only to accounts you connect yourself, through each platform's own sign-in. The tokens are yours, the content is yours, and the whole workspace exports on request — you can leave any time and take everything.

The two books

Attention and money are ledgered like accounts, because they are. Per-brand spending ceilings halt the engine rather than overspend it, and the week closes with a ruled line. Read more under Data & security.

Early access

We are our own first customer.

The brands this house runs live on Cassit — real calendars, real platform tokens, and a real family measuring the attention returned. Early access is open to operators running one to five brands.

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